In the past five years, we have seen an inspiring resurgence of southern bluefin tuna stocks, a testament to the efficacy of conservation efforts. Among the many techniques to seize this opportunity and catch these formidable tuna, trolling lures stand out as highly effective, straightforward, and accessible to all. This form of game fishing essentially involves dragging lures behind your boat until an unsuspecting fish decides to bite. The secret to success in trolling lies in the frequency and the amount of area covered. The more ground you cover, the more fish you’re likely to catch. In this blog, we’ll delve into the strategies, gear, and tips to help you elevate your fishing experience.

Locating the Fish

A significant part of game fishing success lies in finding the right spots. Social media pages and fishing forums can be instrumental in giving you up-to-date information on the latest hotspots. These platforms can save you hours of fruitless searching and gallons of wasted petrol.

Birds, with their superior vantage point and keen eyesight, can serve as reliable indicators of fish presence. Flocks seen circling and diving are a sure sign that something is happening below the water’s surface. Birds sat on the water, constantly dunking their heads, are likely to be monitoring a food source below. However, not all bird activity warrants attention. Birds covering extensive areas without diving, or focusing on each other instead of the water, usually don’t indicate fish presence.

Pay close attention to potential bait schools on the water surface. Spotting schools of baitfish near the surface could mean you’re close to striking gold.

birds on a school of bluefin tuna

Choosing the Right Equipment

Quality gear is essential when targeting southern bluefin tuna. The age-old wisdom of “you get what you pay for” rings true when choosing rods, reels, lines, harnesses, gimbles, and lures. While you can catch fish with cheaper gear, you wouldn’t want to have subpar equipment when the catch of a lifetime comes along.

For line class, we recommend nothing less than 15kg, and when there are bigger fish are in the area, nothing less than 24kg. It’s crucial to have the appropriate gear to handle the power of these magnificent fish.

tuna trolling rod and reel

Leaders and Lures

When it comes to pursuing bluefin, wind-on leaders are our top choice. Utilising a fluorocarbon leader is crucial for success, especially with species that are wary of lines. Because it bends light less than conventional monofilament, it becomes harder for fish to notice in the water. This minor yet critical advantage can be a game-changer, particularly for discerning species like the bluefin tuna.

When it comes to lures for bluefin tuna, options are endless. The challenge lies in knowing when and where to place these lures to maximize your strike rate. Lure colours often mimic the baitfish that bluefin prey upon, providing a good starting point for selection.

Sothern bluefin tuna with lure

Setting Up the Spread and Determining Speed

Knowing where and how far back to position your lures is a skill acquired with experience. If you’re a beginner, using lures with manufacturer-suggested position and troll speed can be beneficial. Remember, the aim is to make it easy for the fish to spot the lure. Our preference is to run deep divers from the short corners closest to the transom, below the prop wash.

The speed at which you troll is crucial to how your chosen lures will swim. You’re speed should be between 6-9 knots. Adjusting your speed based on the lures you’re running and the prevailing conditions is essential.

Fishing rods trolling

Enhancing Your Trolling Experience Seavu

Seavu is an advanced underwater viewing system that we’ve created to offer insights into the underwater world in real-time. When you’re trolling for tuna, it allows you to keep a keen eye on your lures and tackle’s movements, providing an advantageous edge in a challenging environment.

Using Seavu during your trolling pursuits opens up a window into the tuna’s world. You can watch as the tuna approaches your lure, observe its behavior, and adjust your lure’s speed or position as necessary. This real-time adjustment can be a game-changer, especially when dealing with elusive tuna.

In our experience, Seavu can improve your understanding of tuna behavior and may lead to increased success rates by allowing on-the-spot, accurate adjustments. We’ve seen how using Seavu can transform the trolling experience, providing a clearer view of what’s happening beneath the surface, and in turn, enhancing decision-making.

We invite you to test Seavu on your next tuna trolling adventure. See for yourself if our technology can make your fishing trips more productive and enjoyable.

Please check out our Elevate Your Trolling Experience with the Seavu Swim Kit article.

Seavu livestream reel

Strikes and Staying with the Fish

When you get a strike, keep driving until the rod is fully loaded up and paying out line. This tactic increases the chances of multiple hookups. If you are getting strikes, mark the position on your GPS. You’d be surprised how far you drift during the fight, and retracing your steps can lead to repeated success.

tuna strike

Fighting the Fish and Crew Involvement

A fight with a heavyweight bluefin requires strategy and skill. A high line angle will put less pressure on the angler and force the fish to burn energy. You want to get the fish working against you. Remember, fights that drag on for hours aren’t good for anyone, including the fish.

An alert, active crew can significantly contribute to a successful fishing expedition. All eyes should be on the water; the captain can’t be expected to see everything, watch the sounder, monitor the radio, and drive the boat. A crew that’s on the ball will almost always catch more fish.

charlo with 76kg southern bluefin tuna caught in Apollo bay Victoria

In conclusion, trolling lures is an exciting and effective method for catching southern bluefin tuna. The thrill of the chase, coupled with the right strategies, tools, and team, can lead to a fulfilling and rewarding fishing adventure. With southern bluefin stocks making a promising comeback, there’s no better time than now to get out there and get amongst the action.

Happy fishing!


Check out what our amazing Ambassadors are saying about Seavu.

Fishing is not just a hobby; it’s a way of connecting with nature, experiencing tranquillity, and seeking the thrill of the catch. As technology advances, fishing enthusiasts are now able to enhance their fishing experience through innovative tools. One such tool is the underwater livestream camera. In this blog post, we will explore the benefits of using an underwater livestream camera for fishing and how it can elevate your fishing adventures to new heights.

Improved Fish Spotting and Understanding

Traditional fishing methods often rely on guesswork and intuition to locate fish. However, an underwater livestream camera provides real-time visibility beneath the water’s surface, allowing you to spot fish and observe their behaviour. By gaining visual insights into their habitat, movement patterns, and feeding habits, you can make more informed decisions about bait selection, casting techniques, and optimal fishing spots. This increased understanding can significantly improve your chances of a successful catch.

Enhancing Fishing Techniques

An underwater livestream camera serves as a valuable learning tool to enhance your fishing techniques. By observing how fish react to different bait presentations, lure movements, and retrieval speeds, you can fine-tune your approach accordingly. The camera’s live footage enables you to adjust your tactics in real-time, experimenting with different strategies and analysing the fish’s responses. This valuable feedback loop can lead to improved fishing skills and increased success rates on future outings.

Exploring New Fishing Grounds

With an underwater livestream camera, you can explore new fishing grounds with confidence. It allows you to assess unfamiliar water bodies, such as lakes, rivers, or coastal areas, before even casting a line. By gaining insights into the underwater terrain, structure, and potential fish populations, you can strategically plan your fishing strategy and identify the most promising locations. This knowledge opens up a world of new fishing opportunities and maximises your chances of landing that prized catch.

Documenting and Sharing Fishing Adventures

An underwater livestream camera is not just a practical tool; it’s also a source of incredible memories. Capturing high-quality footage of your fishing adventures adds a new dimension to the experience. You can record exhilarating moments, document rare species, and create captivating videos showcasing your angling skills. Furthermore, sharing these videos with fellow anglers, friends, and family allows you to connect, inspire, and contribute to the fishing community. It becomes a medium for storytelling and fostering a sense of camaraderie among fellow fishing enthusiasts.

Environmental Awareness and Conservation

Using an underwater livestream camera for fishing promotes environmental awareness and conservation efforts. By observing fish behaviour in their natural habitat, you develop a deeper appreciation for their ecosystem and the need to protect it. This firsthand experience enhances your understanding of sustainable fishing practices, such as catch-and-release techniques, respecting fishing regulations, and conserving fish habitats. With this newfound knowledge, you become an advocate for responsible fishing, contributing to the long-term health of aquatic ecosystems and ensuring future generations can enjoy the wonders of fishing.

Engaging with Nature and Learning Opportunities

Fishing is not just about catching fish; it’s about immersing yourself in nature and embracing its beauty. Using an underwater livestream camera allows you to witness the underwater world firsthand, discovering the diverse marine life, aquatic plants, and the delicate balance of nature. It provides an educational experience, especially for children, fostering curiosity, respect for the environment, and a desire to protect our natural resources. Through this unique perspective, you can cultivate a lifelong passion for fishing and environmental stewardship.

The benefits of using an underwater livestream camera for fishing are undeniable. From improving fish spotting and enhancing fishing techniques to exploring new fishing grounds and documenting memorable moments, the camera revolutionises the way we approach angling. It promotes environmental awareness, encourages responsible fishing practices, and opens doors to new learning opportunities. By embracing this technology, fishing enthusiasts can elevate their fishing experience, creating lasting memories and forging a deeper connection with the underwater world. So, grab your underwater livestream camera and embark on unforgettable fishing adventures that blend the excitement of angling with the wonders of the aquatic realm.

Meet our amazing Ambassadors.

For any angler, knowing where the fish are biting is half the battle. Over the years, technologies have evolved to aid in locating the best fishing spots. An underwater camera, an often overlooked tool, can offer anglers a real-time and up-close view of the aquatic world, providing several advantages in finding the perfect fishing grounds. Let’s explore how.

See Beneath the Surface

The primary advantage of using an underwater camera is its ability to provide a clear picture of what’s happening beneath the water’s surface. Unlike fish finders that interpret sonar data into a graph or an image, underwater cameras provide direct visual feedback. This allows you to see fish species, their size, and behaviour, as well as underwater structures and the bottom composition.

Seavu Kayak Kit underwater fishing camera system

Locate Fish and Identify Species

One of the significant benefits of an underwater camera is the ability to locate fish and identify species directly. This can be especially advantageous when you’re targeting a specific species, as it helps eliminate the guesswork involved with traditional fish finders. By identifying the species directly, you can adjust your bait and fishing techniques accordingly to maximize your catch.

Observe Fish Behaviour

Underwater cameras can provide unparalleled insights into fish behaviour. You can observe how fish respond to different types of bait and lure presentations, providing valuable knowledge that can make you a more successful angler. Understanding fish behaviour can also help you determine the best times to fish, giving you an edge in planning your fishing trips.

Identify Underwater Structures and Bottom Composition

Fish often congregate near underwater structures such as submerged trees, reefs, and drop-offs. Underwater cameras can help you identify these structures with precision, revealing potential hotspots for fish. In addition, understanding the bottom composition—whether it’s rocky, sandy, or muddy—can help you choose the right bait and gear.

Educational and Fun

Lastly, using an underwater camera adds an element of fun and education to your fishing trips. It’s fascinating to explore underwater environments and see aquatic life in their natural habitats. For those fishing with children, an underwater camera can be an educational tool, sparking interest in marine biology and the environment.

Choosing the Right Underwater Camera

When choosing an underwater camera for fishing, it’s essential to consider factors such as depth rating, image quality, battery life, and ease of use. Cameras like the DJI Action 3 or the GoPro Hero11 Black offer excellent underwater performance, capturing clear, high-quality footage even in low-light conditions. Remember to also look for cameras with durable construction to withstand harsh aquatic environments.

Leverage the Power of Seavu

The Seavu Fishing Camera System is designed to enhance your action camera’s versatility across a variety of fishing activities including drifting, trolling, extension pole use or seafloor filming. It boasts an innovative, award-winning design that lets you livestream footage from your action camera directly to your phone. This enhancement gives you a real-time view of what’s happening beneath the waves, making your fishing experience even more interactive and productive.

Underwater cameras are an invaluable asset in the quest for rich fishing grounds. By revealing what lies beneath the water’s surface, they offer a significant advantage, allowing you to pinpoint fish species, understand their behaviours, and identify underwater structures with precision. It’s about more than just increasing your catch; it’s about gaining a deeper understanding of the underwater world, enhancing your skills, and becoming a more informed and successful angler.
The integration of underwater cameras with innovative technology such as the Seavu Fishing Camera System further enriches this experience, adapting your action camera for diverse fishing applications and even allowing you to livestream footage to your phone.
So, are you ready to take your fishing experience to the next level? Embark on your next angling adventure equipped with an underwater camera and uncover the hidden mysteries and rich diversity of your favourite fishing spots. Dive in!

We are thrilled to announce that our groundbreaking product, the SEAVU Explorer, has been honored with the prestigious Core77 2023 Design Award for A/V & Photographic Equipment. This recognition celebrates our commitment to excellence, innovation, and sustainability in the design industry. The SEAVU Explorer is set to redefine underwater visibility and videography by making it more affordable, accessible, and environmentally friendly. Let’s explore various aspects of the SEAVU Explorer. We’ll discuss its features, design process, cultural impact, business case, and aesthetics. We’ll focus on its game-changing qualities and how it has the potential to transform the underwater streaming videography market.

About Core77 Design Awards:

Before we dive into the details of the SEAVU Explorer, let’s provide some context about the Core77 Design Awards. The Core77 Design Awards celebrate excellence and resilience in the design profession. They do this by recognizing outstanding projects across 23 distinct design disciplines. This globally acclaimed program showcases the richness of design. It also provides professionals and students with a platform to showcase their best work on a global scale.

Introducing SEAVU Explorer:

The SEAVU Explorer is a revolutionary platform that redefines the underwater visibility and videography experience. The SEAVU Explorer is designed to be affordable, versatile, and sustainable. It aims to make underwater videography accessible to a wider audience. This includes fishers, boaters, researchers, and documentary makers. This game-changing product features an easy-to-use underwater live-stream and videography platform that integrates with any off-the-shelf action camera. Unlike existing solutions that are costly and quickly outdated, the SEAVU Explorer offers an affordable and future-proof alternative. See all available kits and accessories.

Design Innovation:

The SEAVU Explorer has advanced features which includes an IP68 waterproof case. It is compatible with leading action cameras. It also has a unique Passive WiFi Extension Antenna. This antenna allows for live streaming of footage up to 27 metres underwater, providing real-time monitoring and recording capabilities. The modular accessory clip system enhances versatility, enabling users to customise their Explorer for various use cases. The SEAVU Explorer captures stunning underwater footage with unparalleled clarity. It can be used in Drifting Mode, Trolling Mode, Seafloor Mode, or Pole Mode.

Multifunctional underwater camera

Our Design Process:

The SEAVU Explorer’s development was driven by research and collaboration with industry experts. These experts included professional fishers and documentary makers. Our goal was to tackle the limitations of existing underwater cameras. These limitations included high costs, usability challenges on moving boats, and rapid obsolescence. To achieve this, we followed a user-centric design process. The result is a versatile platform that allows users to use their own cameras and phones. Additionally, it offers a variety of easily attachable accessories. Countless hours of testing and prototyping ensured the SEAVU Explorer’s functionality and durability, even in challenging marine environments. Meet our amazing ambassadors.

Cultural Impact:

The SEAVU Explorer has the potential to transform underwater videography and exploration, much like drones revolutionised aerial photography. By making live-viewing and videography accessible from boats, the Explorer opens up a new realm of oceanic discovery and connection. Moreover, this platform fosters a more knowledgeable and environmentally conscious boating and fishing community. With enhanced underwater visibility, users can adopt responsible fishing practices and contribute to marine conservation efforts. The SEAVU Explorer’s smart modular design promotes sustainability by reducing obsolescence and waste, furthering eco-friendly practices.

Business Case for Underwater Streaming:

The SEAVU Explorer’s affordability, versatility, and sustainability make it a compelling product for both casual enthusiasts and professionals. By leveraging existing action cameras and mobile devices, the platform offers a cost-effective solution that drives demand. Its adaptable design encourages custom accessories, expanding the platform’s capabilities and reducing environmental impact. The SEAVU Explorer offers distinct features that make it a game-changer in the market. It attracts a diverse audience and set to revolutionise underwater videography. Camera housing compatibility

Aesthetics and Function:

In addition to its innovative features and practicality, the SEAVU Explorer boasts a harmonious blend of form, aesthetics, and function. The platform consists of the Explorer Case. The action camera is mounted on it. There’s also the Reel and Cable with Antenna Tether. It manages the 27 metres of Wi-Fi cable. The SEAVU Explorer can be equipped with different accessories. These include the Explorer Weight, Drifting Fin, Trolling Fin, Lure Release Clips. As well as Pole Mount, Mobile Phone Mount, Seafloor Stand, Buoy, and Dive Torches. These accessories allow users to customize the SEAVU Explorer according to their specific requirements. They also help capture amazing footage from different underwater angles.

The SEAVU Explorer’s design takes into account the challenges of using the product in a dynamic marine environment. The IPX8 to 27-metre clip closure of the front lens ensures waterproofing and ease of use, even while at sea. Unlike round-shaped designs, the rectangular lens matches the form of most action cameras, reducing unnecessary bulk. The over-centre clip closure can be easily operated single-handedly, making it convenient for users in any situation. Through rigorous testing, the SEAVU Explorer’s case has proven waterproof up to 50 metres, surpassing the initial depth target.

The SEAVU Explorer is poised to revolutionise the underwater videography market with its affordability, versatility, and sustainability. By combining cutting-edge technology with user-centric design, the Explorer provides an accessible and future-proof solution for capturing stunning underwater footage. Its cultural impact extends beyond mere videography, fostering a more informed and environmentally conscious boating and fishing community. The SEAVU Explorer is designed with a strong emphasis on aesthetics and functionality. It aims to set a new standard in underwater visibility and videography. The goal is to inspire a deeper connection to the ocean and its wonders. We are proud recipients of the Core77 Design Award. We believe that the SEAVU Explorer will lead the way towards a safer, more informed, and environmentally conscious marine community.

Explorer underwater wi-fi system


A/V & Photography Equipment Award


Core77 Design Awards 2023

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How long does it take?

Delivery times for orders usually range from 1 to 25 business days, although certain destinations may experience longer delivery periods. The exact timeframe depends on your location and the specific items you’ve purchased. Unfortunately, we are unable to provide a more precise estimate due to the intricate nature of international shipping. Please consider that customs authorities may hold packages for a number of days.


You will receive an e-mail containing your tracking number as soon as your order has been shipped.

1. Definitions and Interpretation

1.1 Definitions

In this Agreement the following definitions apply:

  1. Ambassador means the key person set out in item 1 of SCHEDULE 1
  2. Ambassador’s Commission means the commission to be paid to the Ambassador by the Company for Ambassador referred sales as set out in SCHEDULE 4.
  3. Commencement Date means the date set out in item 1 of SCHEDULE 1;
  4. Discount Codes means the discount code or codes set out in item 1 of SCHEDULE 4.
  5. Endorsement Services means the promotional and endorsement services provided by the Ambassador that are referred to in clause 3(a) and set out in SCHEDULE 2;
  6. Intellectual Property means any and all intellectual and industrial property rights that are described in SCHEDULE 3;
  7. Products means the goods to be endorsed by the Ambassador that are described in SCHEDULE 5, including new Products that may be produced by the Company as agreed in writing between the parties;
  8. Promotional Material means the promotional material for the Products created by the Ambassador using the Intellectual Property, including name, likeness or signature of the Ambassador, and the photographs and video material including the Ambassador that the Ambassador creates as the result of the Ambassador providing the Endorsement Services;
  9. Term means the period of time described in clause 2 and item 3 of SCHEDULE 1;
  10. Territory means the geographical locations described in item 4 of SCHEDULE 1;

1.2 Interpretation

In this Agreement:

  1. a reference in this Agreement to a statute or a section of a statute includes all amendments to that statute or section passed in substitution for the statute or section referred to and incorporating any of its provisions;
  2. “related body corporate” will have the meaning as defined in the Corporations Act 2001 (Cth);
  3. this Agreement must not be interpreted adversely to a party only because that party was responsible for preparing it;
  4. headings are for convenience only and do not affect the interpretation of this Agreement;
  5. references to a person or words denoting a person includes a company, statutory corporation, partnership, joint venture and association, and includes that person’s legal personal representatives, executors, administrators, successors and permitted assigns;
  6. every obligation entered into by two or more parties binds them jointly and each of them severally;
  7. where any word or phrase is defined in this Agreement, any other grammatical form of that word or phrase will have a corresponding meaning;
  8. “includes”, “including” and similar expressions are not words of limitation;
  9. all monetary amounts are in Australian dollars; and.
  10. reference to any agreement or other document annexed to or referred to in this Agreement includes any amendments to it and any documents in addition to or in substitution for it which has been approved in writing by the parties to this Agreement.

2. Commencement and Term

This Agreement commences on the Commencement Date and continues subject to any rights of early termination under clause 8 for a period of time set out in item 3 of SCHEDULE 1.

3. Endorsement and Promotion of Products

  1. The Ambassador agrees to:
    1. provide the non-exclusive Endorsement Services to the Company in the Territory for the period of time set out in item 3 of SCHEDULE 1 starting on the Commencement Date set out in item 1 of SCHEDULE 1;
    2. use reasonable endeavours to promote the Products in a matter consistent with the authorised use of the Products on the Ambassador’s social media accounts and website;
  2. This Agreement does not affect or restrict the Ambassador’s right to advertise, endorse or promote any goods and services in the Territory that do not compete with the Company’s Products.

4. Intellectual Property

  1. The Ambassador acknowledges that all Intellectual Property belong to the Company absolutely for its own use and benefit.
  2. The Ambassador grants to the Company a non-exclusive licence to use the Promotional Materials on the Company’s social media accounts, websites and other promotional materials and this clause shall endure beyond the termination of this agreement.

5. Warranties

The Ambassador warrants during the Term of this Agreement that:

  1. the Ambassador has the right to market and promote the name, personality, likeness, reputation, signature and visual image of the Ambassador in a manner contemplated by this Agreement;
  2. no similar licence has been granted to any other party in order to promote or endorse any product or service that competes with Products;
  3. the execution of the Agreement or performance by the Ambassador will not cause it to be in breach of any agreement to which it is a party; 
  4. the Ambassador will not advocate illegal activity or be obscene, defamatory or otherwise violate the rights of any nature whatsoever of any person;
  5. the Ambassador will not communicate or publish any material that is inconsistent with a positive image or goodwill relating to the Company;
  6. it is responsible for all costs and expenses in relation to this Agreement, including the provision of the Endorsement Services; and.
  7. the Ambassador will not do anything which will or will be likely to bring the Ambassador, the Company or the Product into public disrepute.

6. Ambassador's obligations

  1. The Ambassador must provide copies of all Promotional Materials to the Company as soon as is practicable after the production of the Promotional Materials.
  2. The Ambassador agrees that it will not during the Term of this Agreement or any extension or renewal provide its professional services in any manner whatsoever to any person or Company with the purpose or effect or likely effect of promoting any goods or services that compete in the Territory with the Product.
  3. The Ambassador must keep confidential all information relating to the business of the Company out of the public domain including but not limited to business and marketing plans, projections, arrangements and agreements with third parties and customer information imparted to the Ambassador during the period of this Agreement.
  4. Regardless the provisions of clause 6(b) the Ambassador may disclose information if and to the extent that:
    1. such disclosure is forced by laws, regulations or orders;
    2. the information is generally available in the public domain except where that is a result of a disclosure in breach of this Agreement; and
    3. the Ambassador can prove that it knew the information before the information was disclosed to it by the Company.

7. Company’s Obligation

  1. The Company agrees that it:
    1. shall provide the Products to the Ambassador to enable the Ambassador to provide the Endorsement Services;
    2. shall provide merchandise to the Ambassador for the Ambassador to wear in the provision of the Endorsement Services;
    3. has the discretion to use the Promotional Material on the Company’s social media accounts and website and the Company’s other promotional material;
    4. shall provide support to the Ambassador to enable the Ambassador to understand and use the functionality of the Products;
    5. has the discretion to provide the Ambassador with new Products developed by the Company;
    6. will enable the Discount Codes to provide a discount to the Ambassador’s referred clients who purchase the Product’s on the Company’s website;
    7. will pay the Ambassador’s Commission in accordance with the terms stated in SCHEDULE 4.

8. Termination

  1. This Agreement may be terminated by the Company in any of the following circumstances:
    1. with 7 days’ written notice for convenience;
    2. if during the Term the Ambassador is unable to perform the services required to be provided under this Agreement by reason of its death, illness or physical or mental disability;
    3. if the Ambassador is in breach of any terms of this Agreement which have not been rectified within 7 days of notice being given in writing by the Company specifying the nature of such default and matters to be attended in order to rectify the default;
    4. if the Ambassador is arrested or convicted of any criminal offence other than an offence which in the reasonable opinion of the Company does not affect the advertising and promotion of the Product; and
    5. if the Ambassador does anything which in the reasonable opinion of the Company is a breach of clause 5(d) or will or will be likely to bring the Ambassador, the Company or the Product into public disrepute.
  2. This Agreement may be terminated by the Ambassador in any of the following circumstances:
    1. if the Company breaches any terms of this Agreement which has not been rectified within 7 days of the Ambassador providing such notice in writing specifying the nature of default;
    2. upon the happening of any of the following insolvency events:
      1. a receiver, receiver and manager, administrator, liquidator or similar officer is appointed to the Company or any of its assets;
      2. the Company enters into, or resolves to, enter into, a scheme  or arrangement, compromise or composition with any class of creditors;
      3. a resolution is passed or an application to a court is taken for the winding up, dissolution, official management or administration of the Company; or
      4. anything having a substantially similar effect to any of the events specified above happens under the law of any applicable jurisdiction.
    3. On the expiry or early termination of this Agreement, Ambassador will cease to provide the Endorsement Services.

9. Indemnity

  1. The Ambassador agrees to hold the Company, its officers, agents, assignees and employees harmless from any liability from any injury, damage or claim suffered by the Ambassador arising from or relating to this Agreement and the Ambassador’s provision of the Endorsed Services.  

10. Dispute Resolution

  1. If a dispute arises in connection with this Agreement, a party may give the other party a notice specifying the dispute.
  2. Within 5 business days after the notice is given, each party may nominate in writing a representative to settle the dispute on its behalf.
  3. Within 7 business days after the notice is given, the parties must confer to resolve the dispute or to decide the method of resolving the dispute. Each party must use its best efforts to resolve the dispute.
  4. Unless the parties otherwise agree, the dispute must be referred to mediation if not resolved within 14 business days after the notice is given.
  5. The parties must appoint a mediator within 21 business days after the notice is given. If the parties fail to agree on a mediator, the mediator must be nominated by the President of the Law Institute of Victoria.
  6. Unless otherwise agreed by the parties in writing, the mediator’s decision is not binding on the parties. The role of the mediator is to assist in negotiating a resolution to the dispute.
  7. If the dispute is not resolved within 21 business days after the mediator’s appointment, then the mediation ends.
  8. The dispute resolution process does not affect any party’s obligations under this Agreement.
  9. Each party is to pay its own costs of the mediation process.
  10. The parties are to pay, in equal shares, the mediator’s costs and any other third party costs required by the mediator.
  11. If a dispute arises in relation to this Agreement, each party must keep confidential:
    1. all information or documents disclosed in the course of resolving the dispute before the appointment of the mediator;
    2. all information or documents disclosed in the course of the mediation;
    3. all information and documents about the existence, conduct, status or outcomes of the mediation; and
    4. all information and documents relating to the terms of any mediation settlement agreement.
  12. Neither party may commence court proceedings, in any jurisdiction, until the mediation ends. This does not affect either party’s right to seek urgent injunctive or declaratory relief.

11. Notices

  1. All notices required or permitted hereunder must be in writing in English and the address for service of notices is either the postal address or email address of the party to be served as stated in this Agreement or any postal address or email address such party may have designated in writing as the address for service of notices.
  2. Notices sent to the recipient’s postal address must be sent by registered or certified mail, return receipt requested.
  3. Unless otherwise specified, notices must be deemed to have been delivered when receipt is acknowledged by the recipient or 72 hours from the time the notice is sent (whichever is sooner).
  4. In relation to email, receipt is deemed to be acknowledged by the recipient by a delivery receipt notification generated by the recipient’s email system after sending of the email containing the notice or to which the notice is attached. Emailing notices will constitute sufficient and effective delivery when delivered to the recipient’s email account, whether or not the specific electronic communication is accessed or read.

12. Limitation on assignment

  1. The Ambassador must not assign all or any of its rights given to it under this Agreement without the prior written consent of the Company, which consent the Company may grant or not in its absolute discretion;
  2. The Company may at its discretion assign all or any of its rights under this Agreement.

13. Further agreements

Each party must execute such agreements, deeds and documents and do or cause to be executed or done all such acts and things as necessary to give effect to this Agreement.

14. General provisions

  1. No partnership or agency relationship
    Nothing contained in this Agreement must be deemed to constitute partnership between the parties and nothing contained in this Agreement must deem either party to be the agent of the other party and the Affiliate must not hold itself out as, engage in any conduct or make any representation which may suggest to any person that the Licensee is for any purposes, the agent of the Company.
  2. Electronic Execution
    The parties agree that this Agreement may be delivered and executed electronically.
  3. Confidentiality
    The parties acknowledge and covenant to keep the contents of this Agreement and the obligations of each party arising from this Agreement confidential and will not make any disclosures in this regard to any other party or entity unless as required by law.
  4. Entire agreement
    This Agreement sets out the entire agreement between the parties and it replaces all previous communications, representations, inducements, undertakings, agreements and arrangements between the parties in respect of its subject matter and this Agreement may not be modified except by written agreement signed by each party.
  5. No waiver
    Failure to exercise, or any delay in exercising, any right, power or remedy by a party does not operate as a waiver. A single or partial exercise of any right, power or remedy does not preclude any further exercise of that or any other right, power or remedy. A waiver is not valid or binding on the party granting that waiver unless made in writing.
  6. Severance
    If any provision of this Agreement is void, illegal or unenforceable, it may be severed without affecting the enforceability of the other provisions in this Agreement.
  7. Jurisdiction
    This Agreement is subject to the laws of the State of Victoria with the Courts of the State of Victoria having exclusive jurisdiction over any disputes arising in respect of this Agreement.

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